Benefits

iSIGN’s technology attracts consumers from the street to the mall and from the mall into the retail environment. Our technology allows marketers, advertisers and retailers to take advantage of location-based messaging as a new, cutting edge and most importantly, measurable content delivery channel.

Fast. Flexible. Effective. Accountable. Measurable.

Fast
Contrary to traditional forms of direct response marketing, businesses have the ability to deploy campaigns in a matter of hours rather than days or weeks, and instantly capture consumer response to each advertisement!

Flexible
iSIGN's Interactive Marketing Solutions can deliver mult-lingual, media-rich messages in a variety of formats; from advertising to coupons. Our solution can be scaled and customized to fit your business's needs.

Effective
iSIGN's solution simply performs. Companies and advertisers can deliver low-cost mobile advertising and content that is engaging, interactive and informative. iSIGN's solution costs 100xLESS than traditional marketing campaigns.

Accountable
Influence and impact consumer behavior and enjoy the outcome of thousands of interactions.

Measurable
The iSIGN Interactive Marketing Solution (IMS) unit captures data in real time. Utilizing a handhelds unique Bluetooth® ID, the IMS unit can collect, quantify and analyze;

• Who responded to the message
  
• Where they responded to the message
  
• When they responded to the message
  
• How they responded; by accepting, declining or ignoring

When analyzed, this data provides true business intelligence.

Ahead of the Trend

Through iSIGN's growing network of venues across Canada, the United States, and Asia, companies and advertising agencies are able to take advantage of Bluetooth® enabled proximity messaging as a new, cutting edge and most importantly, measurable, content delivery channel.

Within a Traditional Marketing Campaign

Delivering interactive messages allows companies and advertising agencies to send media-rich advertising messages while the consumer is in the vicinity, giving consumers a way to directly respond to or receive further information about a message on the spot. Measure the results in real-time, and benefit from viral marketing whereby consumers can forward messages to friends so they can share any offers or incentives. Interactive proximity marketing is a natural extension of your traditional marketing campaign.

Consumer Data Gathering:

Traditional Methods vs iSIGN’s Solution

Market Analysis

Presently, most of the marketing happens OUTSIDE the premises in the form of email, flyers, catalogues, television, radio or at the end of the decision to buy at the cash register – thus far, very few are able to capture shoppers' interest when they are INSIDE the store and ready to shop.

• Consumers are now more media savvy than ever, and handheld devices are being used for more than just communication. They are also being used for time and money-saving conveniences. Mobile devices are now considered concerned to be a person's third screen and second wallet
  
• Companies are continually seeking confirmation that their advertising and marketing campaigns are effective. With the IMS unit, messages are sent direct to the consumer in the same location as where the consumer can make the purchasing decision. Responses can be collected and reported in real-time, helping businesses measure their overall marketing or advertising campaign effectiveness
  
• There is a growing global concern about conservation of resources, and to produce less waste

Benefit to the Consumer

• Awareness of favourite stores, club, theatres and restaurants promotions and coupons while in the area
  
• Awareness of events, schedules while in the area
  
• Participate in events such as polls while in the area
  
• Receive maps and directions while in the area