The Case for Proximity Marketing:
Building Powerful Customer Relationships Through Advances in Digital Signage,
Mobile and Location-Based Technologies
The very first whitepaper written on the subject, The Case for Proximity Marketing is a must-read
for brands and marketers wanting to learn how this channel can deepen their
connection with consumers, encourage more loyalty and drive measurable
transactions.
The whitepaper explores the benefits that proximity marketing has to
offer, including:
- Instant connection:
Proximity marketing allows you to instantly connect with consumers through their
mobile devices while they are within a 300 ft radius of a retail presence.
Targeting consumers while they are in-store and primed to buy, it is the most
hyper-local marketing solution to date.
- Manage here and now:
Proximity marketing allows you to measure and manage your campaigns and
transactions in real-time.
- Advertise smarter: Proximity marketing allows you to
collect data on which ads/messages are being accepted or rejected by consumers.
Data is kept for review and future use, allowing brands to improve advertising
effectiveness.
- No delivery fee: Unlike other mobile advertising methods, proximity marketing
is extremely cost effective as marketers avoid carrier charges to deliver their
marketing messages. Consumers also receive messages at no charge.
- Steer clear of privacy issues:
Proximity marketing avoids privacy issues as it uses
Bluetooth™ technology to deliver your messages, and does not collect consumers’
email or phone numbers unless they opt-in.
Advancements in mobile devices and digital signage, coupled with growing
consumer acceptance of location-based services and mobile marketing, are opening
up key new opportunities for proximity marketing in many industries, including
the retail sector.
Download The Case for Proximity Marketing to learn more
about this growing trend and its wide range of benefits.
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