The University of California had an active shooter situation near their campus on January 10, 2019. Their alert system malfunctioned and 72% of their subscribers did not receive a timely message:
As stated in the above report, this situation was caused by a ‘glitch’ in the nightly updating process of the contact database. The university stated that it tests its alarm system twice a year and that there were no issues uncovered at the time of their tests. As the article didn’t state when these tests were carried out, this issue with the nightly updating process may have existed for quite some time prior to the incident.
Our SAM system with messaging controlled and generated by the user, can also be used for the sending of non-emergency messages. As such, we have a built-in method for the user to ensure that the system is always working. Messages for non-emergency purposes – a school event; congratulating a sports team on a victory, announcing a guest speaker, etc. – essentially acts as the test of the system. Our back-end system, fully accessible, used and monitored by the location, provides details on all messages sent as well as on the time of delivery to each registrant.
Additionally, SAM allows for messaging in a variety of formats – iSIGN apps; emails and text messages and has the capability to be integrated with other systems such as digital signage, loudspeakers, social media, etc. and can also be linked with first responders (police, fire, ambulance services). The ability to use multiple delivery methods allows for multiple options for the delivery of messages. Again, helping to ensure that messages are delivered in a timely manner to all registrants.
All of which makes SAM an excellent system for the delivery of emergency messaging by any organization concerned about the safety of the public – schools, government offices, malls, transportation centres, office buildings, etc.