The following link is for an article published on Technology Signals - https://technology-signals.com/4-reasons-why-location-based-marketing-is-set-to-disrupt-marketing-in-2019/ - that discusses location-based marketing.
This is an interesting article, especially the section on 'Hyperlocal' Marketing, which is the targeting of customers in a geographically restricted area or at a specific location, something that iSIGN does quite well either for commercial mobile messaging and security alert messaging (SAM).
The summation to the article defines iSIGN's commercial mobile messaging perfectly: "Location-based marketing is about showcasing your brand to a set of highly targeted customers at the right time and the right place. Leveraging the right technology in combination with user data, behavior, and context will help you deliver an enticing message to draw in newer customers and keep the old ones coming back."
Nine Ontario companies are participating in this 3-day mission, with meetings being arranged for by the Ministry of Economic Development with a variety of sizable Chilean based firms. The Ontario government targeted Chile, as in their opinion, "Chile is a leader in South America in early adoption of information technologies, and its mobile market is among the most advanced in the region. The Chilean market is often used as the launching pad for new technologies in South America."
The meetings started on Monday afternoon and will continue until the end of the day on this coming Wednesday. To date, the meetings have gone well and our technology, both SAM and commercial messaging utilizing the Smart Antenna, have been well received.
Further to our November 27, 2018 post regarding the province of Ontario's technology mission to Chile, arrangements have been completed for the January 14 - 16, 2019 mission. A number of meetings have been confirmed for us by the Ministry with various Chilean companies, with details for additional meetings to be finalized between now and January 14.
Chile is being targeted by the Ministry as they consider that "Chile is a leader in South America in early adoption of information technologies, and its mobile market is among the most advanced in the region. The Chilean market is often used as the launching pad for new technologies in South America."
2018 closed with what we consider to be a significant achievement - the signing of an agreement with SpeedTrack, Inc. for the use of our Security Alert Messaging (SAM"). SpeedTrack is a California based software company that primarily operates in the fields of healthcare, law enforcement and automotive industries in both the US and Canada. Their primary interest is SAM at this time is SAM's ability to allow their clients to communicate directly, quickly and securely with staff, clients and customers.
We expect to have further announcements released over the next 2 weeks concerning significant events.
Our reseller Rich Multimedia Technologies (RMT) and their Mexican associates are scheduled to present iSIGN to the Mexican Mining Association on Wednesday, December 19. This meeting is partially a result of the work that has been done with the mining industry in Chile, as well as the initiatives of RMT's Mexican associates. The presentation will include our Security Alert Messaging (SAM) and Smart Antenna Software-as-a-Service (SaaS) technologies and will incorporate our new SaaS pricing.
iSIGN's Board of Directors met today and accepted Mr. Thimmig as a director, pending his filing of the necessary documents with the necessary regulatory bodies and their approval of him as a Director.
Mark's appointment to the Board is in recognition of his very strong background in advertising, marketing, branding and fund raising.
Mark Thimmig is the CEO and Chairman of Conservaco, a business development company focused on Omni-Channel integrated marketing, public relations and communications services. Additionally, his Ignite Agency is one on the leading equity and non-equity crowdfunding, marketing, and PR firms in the world.
Mr. Thimmig brings 40 years of executive experience holding senior leadership positions with Fortune 100/ 500 companies, founding and operating several successful businesses, and serving in numerous executive roles including CEO/ President and as a Member of the Board of Directors.
His past business experience includes founding and leading multiple companies along with senior management roles at Phaeton Automotive Group, AutoNation, General Motors, Varsity Group, and Coopers & Lybrand.
Mr. Thimmig has a Bachelor of Business Administration, Summa Cum Laude from Northwood University. He also attended The University of Pennsylvania – The Wharton School, Executive Leadership Program, and The Harvard Business School, Executive Finance Program.
Mr. Thimmig will be attending the AGM on January 18, 2019.
In keeping with the pricing model of all other Software-as-a-Service companies, where hardware is included as part of a monthly fee as opposed to a separate charge, iSIGN is now pricing its commercial messaging to include hardware and broadcasting into one single easily managed monthly fee. This fee structure now eliminates the need for a client to make an upfront payment for equipment and eases clients' entry into the
As a part of Conservaco's marketing and promotional efforts, they have been reaching out to insurance brokers and underwriters to introduce them to iSIGN's commercial and security technologies. The purpose of this is two-fold - to introduce our technology for possible referral of iSIGN technology to Conservaco's clients, as well as to determine any potential savings those organizations could get on their insurance premiums with the addition of iSIGN's SAM technology.
The feedback on SAM has been positive, and has included comments such as: