show hide nav
Our Business

Security Alert Messaging

SAM Overview

SAM's core strength is the ability to message members to give them critical information in a time of crisis that will enable them to get out of harm's way as quickly and safely as possible. To accomplish this, we interact with members using many channels including SMS, Email, Apps Proximity Messaging and, or course, Digital Signage. Social media (Facebook, Twitter, etc) can also be integrated into SAM at the request of any SAM operator.


  1. Comprehensive. Engage with everyone in all public space locations using digital signage and mobile device screens. Get user's attention regardless of whether they are looking up or down at their device screen.
  2. Effective. Route users to safety using content that includes static graphics, animations and videos.
  3. Heroic. Track Wi-Fi connected or Bluetooth discoverable device users presence in real time when they are near Smart Antenna devices. Show rescuers the proximity of these users to support faster rescue.
  4. Fast. In a matter of seconds reach out to tens of thousands of users over multiple communication paths.
  5. Cost-Effective. Leverage SAM's communication support for advertising, promotion or even full support for user loyalty. Revenue from these activities turns SAM into a revenue positive solution.
  6. Flexible. Provide users with the ability to filter promotional content to ensure that they are happy, engaged and much more likely to use SAM frequently.
  7. Reliable. Engage SAM users before an event occurs by providing them with beneficial messaging every day. Then, feel confident that SAM messages will reach users if an event should occur.
  8. Extensible. Add messaging support to your existing app.
  9. Measurable. Track SAM user engagement via email receptions, mobile message, web page and app screen views.

Rebranding and Other Customization

SAM rebranding and customization is an expected step within any operator implementation. It has been designed for rebranding by network operators, facility managers, etc. Customization can include the addition of SAM functionality (e.g. app wayfinding) or messaging channels (e.g. Twitter integration). Typically, the following SAM elements will be rebranded:

  1. SAM Back End for messaging and user control.
  2. SAM Front End for users to join and become members and then to access their account to change preferences or view loyalty points.
  3. SAM app for for users to join, view account details and to receive real-time SAM messages.


To offset SAM rebranding, customization, installation and operational costs and support very profitable installs - SAM can support commercial messaging in addition to security messaging. Additionally, SAM can support the sales of data describing member behaviour.

Using messaging to support advertising is an obvious approach to generating a revenue stream from a SAM implementation. Because SAM technology tracks user location, messaging within proximity to a retailer or service provider is supported. This ensures a much higher value for messages. Critically, SAM messaging channels are measurable - further increasing message value. Member location tracking, notifications as well as click- throughs are measured. These parameters support building a user profile, enabling targeted messaging and driving messaging value (and revenue) even higher.

Users (before becoming members) can be tracked using their static Wi-Fi MAC address, Android for Advertising ID (AAID) and/or Apple ID for Advertising (IDFA). When becoming members, terms and conditions can support coupling these data points with their name, email, cell phone number, etc. SAM supports full user opt-in ensuring privacy when required and ensuring comprehensive user data can be recorded when members are supportive.

Digital Signage Integration

SAM supports direct integration with an existing, very simple signage solution out of the box and it is designed to be extended to work with any Digital Signage solution that supports external control of signage content. As a bare minimum, SAM needs an API or web service interface that can be used to upload simple graphics (e.g. jpg or png file) for immediate display (60 sec or less delay). Ideally, SAM would also be able to programatically select from preloaded content (video or static graphics) using this same interface (60 or less delay still applies).

Typically, SAM would function as an interface client or consumer to control signage content, but if required - an existing signage solution could function as a client or consumer of a SAM interface. In this alternative paradigm, the signage solution would subscribe to be notified of a SAM event and upon receiving the notification, read SAM emergency message details and then display these details within signage.